Marketing & Product Development

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Marketing & Product Development

SME Product

Date:  6 Aug 2026
Location: 

Bangkok, Thailand

Company:  Kiatnakin Phatra Bank Public Company Limited

Job Summary

This position is responsible for developing SME products, processes, and strategies to achieve business targets and ensure on the smooth process/product launch via both traditional and digital channels

Role and Responsibilities / หน้าที่ความรับผิดชอบ

•    Obtain deep understanding of our Lending business, including customer needs, competitive environment, and the operations and experiences of our key products.
•    Manage the development of product enhancements from ideation to launch, and act as a key point of contact for enhancements owned.
•    Create well-defined product requirements/user stories and acceptance criteria.
•    Work closely with Technology and operations partners to oversee the design & build phases of product enhancements.
•    Deliver product enhancements on time, within budget, and with high quality.
•    Monitor and report out status of the work in progress, as well as key performance indicators relative to expectations post-launch.
•    Develop marketing campaigns as well as marketing communication plans to effectively grow customers’ base and gain more market share.
•    Execute product development and marketing campaign from End-to-End process, covering coordinate with related stakeholders (Risk Management, Operations, Channels, Compliance)
•    Monitor and evaluate program results as well as competitive environment update.
•    Ensure all products and marketing programs are comply with regulatory.
•    Ensure the remarkable customer experience throughout customer journey. 

Qualifications / คุณสมบัติ

•    Bachelor/ Master’s degree in Banking, Marketing, Business, Finance, or related fields 
•    At least 3-5 years of experience, preferred experience in managing SME products. 
•    Outstanding team player and work well under pressure
•    A wide degree of creativity with analytical, interpersonal, negotiation and presentation skills
•    Can do attitude. 
•    Fluent in English

Specific knowledge and skill / ความรู้เฉพาะตำแหน่ง