หัวหน้าทีม Data Product

Job Summary

Role and Responsibilities / หน้าที่ความรับผิดชอบ

• Identify new customer acquisition opportunities, optimize lead generation, and develop cross-sell/upsell strategies through data-driven insights in collaboration with marketing and sales teams.
• Analyze campaign performance, conduct ad-hoc analysis, and deliver actionable insights to improve business outcomes.
• Design, execute, and analyze A/B tests and test results to evaluate and improve campaign effectiveness.
• Design, develop, and maintain user-friendly dashboards and visualizations aligned with stakeholder requirements.
• Automate and deliver accurate regulatory reports in compliance with industry standards and timelines.
• Design and deploy datamarts with optimal data pipeline integration to consolidate and structure data based on business requirements
• Reconcile data from multiple sources and validate data for improving data quality
• Communicate with business to translate business challenge into actionable analytical solution.

Qualifications / คุณสมบัติ

• 5 - 10 years of professional experience in Business Intelligence or Data Analyst, preferably within marketing or customer acquisition.
• Proficiency in Python, PySpark, and SQL for large-scale data processing.
• Hands-on experience with data-driven marketing analytics, including A/B testing, campaign performance optimization, dashboard development (Power BI, Tableau, Databricks, or similar tools), data analysis, and datamart deployment.
• Strong analytical and problem-solving skills
• Good communication and interpersonal skills to effectively interact with cross-functional team

Specific knowledge and skill / ความรู้เฉพาะตำแหน่ง